In a strategic move to energize its racing content, FOX is resurrecting the essence of its classic SPEED channel, a fan favorite from the early 2000s. This initiative aims to place the iconic SPEED branding at the forefront of their motorsports reporting, rekindling nostalgia for long-time enthusiasts while attracting new audiences to the thrilling world of racing.
Scheduled to launch on February 23rd, this new venture will take the form of a weekly video podcast, led by former NASCAR champion and current FOX broadcaster Kevin Harvick, alongside current INDYCAR and former F1 commentator Will Buxton. This dynamic duo is set to explore the entire spectrum of racing, extending beyond the specific events covered by FOX. The podcast promises engaging interviews with prominent figures from diverse racing disciplines, including NASCAR, IndyCar, Formula 1, MotoGP, and dirt track racing, providing a comprehensive look at the sport.
For Will Buxton, this podcast represents a significant full-circle moment, as SPEED was the platform that first introduced him to motorsports broadcasting in 2010, at a time when the channel held the exclusive rights to Formula 1 in the United States. His return to a format reminiscent of his early career underscores the enduring appeal and impact of the SPEED brand in the motorsports community.
This revitalization of SPEED's legacy through a contemporary podcast platform showcases a commitment to celebrating the passion and diversity within motorsports. It offers a unique opportunity for fans to connect with the sport on a deeper level, highlighting the dedication and skill of athletes across various disciplines and fostering a vibrant community around the love of speed and competition.